Does the idea of networking scare you? Does it bring to mind images of parties and events in which you stand around and talk to strangers while you nervously hold a drink in your hand, secretly looking for the clock to see if it’s time to leave? These kinds of parties are not only nerve-racking, but also time-consuming, expensive and not always fruitful. However, things have improved in the last few years. Today, networking is often done virtually. Although you can’t completely replace real handshakes and small talk around a table, you can grow your network without leaving your home.

In the past, swapping contact information with someone you met at a conference didn’t guarantee that they’d actually do anything with it. As you know, it’s easy to go home from conferences with an overloaded brain. By the time you recover from a conference, you are probably so busy with work that you forget to follow up with the people you met. You might see them at the next conference, but they might not remember you, and there’s probably no chance that you are going to connect before then. With Online networking, you’re always just a click away from a contact. You can make connections with those people once a month instead of once a year.

Are You Online?

If you are a professional and don’t have an Online presence, then how will people find you? If you send in your resume to a company, they will most likely do a search on your name to find out more about you. Don’t you want the search results to show that you are well-connected and an expert in your field? The good news is that you don’t have to be a techie to do this. The following networking suggestions require only an open mind, not a tech background.

Prepare Your Pitch

Before you start networking Online, you need to prepare a few things. Think about a one-sentence description of who you are and what you do. I suggest keeping an “elevator pitch” document in your computer that contains a few self-introductions of different lengths that you can copy and paste into “about me” pages on websites. You should also have an updated version of your resume. Next, you need a digital photo of yourself that you feel comfortable uploading to the Web. The photo should be a headshot that makes you look professional. Finally, think about your purpose for networking. Who do you want to connect with? What are your goals?

Make Connections

Networking is about making connections and engaging in two-way communication, so having a static website is really not necessary unless you run your own business. You don’t need a website to simply grow your network. The best way to network is to join Online networking sites.

As you probably know, Facebook, Twitter, and LinkedIn are the biggest and most useful social networking sites for professionals doing business in the United States.

Facebook tends to be a place for more personal connections, so you might want to avoid adding professional contacts as “friends” if you tend post photos and comments that are not related to your professional life. However,  you can interact with professional contacts on Facebook by creating a community page for a unique topic. For example, I know a real estate agent who created a page especially for people interested in Eichler homes, and of course we have an Ovient page. This is a great way to use Facebook to expand your network, and doing this will keep your private life and professional life separate.

On Twitter, you can find a huge number of professionals from all over the world talking about interesting topics and exchanging ideas. I recommend making a unique Twitter account for your professional communication. You can use this account to post links, communicate with other leaders, and write your brilliant ideas about your industry. If you are new to Twitter, do a search on “how to use Twitter,” and you’ll find advice and videos on how to use this website.

LinkedIn is a business networking site.  You need to be on this site if you want business contacts or hiring managers to find you. You can add information about your work history and professional interests, make connections with people you know, write and receive recommendations from colleagues, and most importantly join groups. By joining a group, you can participate in discussions and meet new people in your industry. There are groups for alumni, special interests, and clubs that you belong to off-line. Many of your colleagues are probably on LinkedIn already, so look at the groups they are in. You can find groups by doing keyword searches.

There are many other industry-specific social networking sites that you might want to join. For example, The Educator’s PLN is a networking site for teachers.  Do a search to find out if there is one that you should join, or ask your colleagues if they belong to any groups.

Another way to connect with people is to comment on blogs. Writing comments is a great way to connect with authors, researchers, publishers, business leaders, and people in the industries you’d like to work in. Of course, the next step is to create your own blog so that other people can comment on your ideas!

Manage Your Time

At first, you might find yourself spending a lot of time figuring it all out and getting connected. (It can turn into a bit of an addiction!) But you really don’t need to spend all of your time Online. I recommend spending a few hours each month to keep in contact with people, and if you take a leave of absence for a few months, it’s OK. Everyone does. You don’t have to give up your hobbies just because you’ve joined the online world. Set aside time and call it your “professional development” or “ personal marketing” time.

If you’re new to all of this, keep an open mind and be patient with the technology and yourself. Don’t write it off because you don’t understand it. Please feel free to start by commenting on this blog!

When you tell a story, you typically have the following elements:  an introduction (or “hook”), background information, a sequence of events, a climax, and a resolution or conclusion.

Here’s how you might tell a story:

Get their attention: Guess what happened to me yesterday? or I have a funny story to tell you.

Give some background information: Last weekend, I went on a business trip to Vancouver.

Explain the sequence of events: Before my trip, I…. Then I…. When I got to the meeting….

Reveal the most important point or climax of the story: I was greeted by the CEO and immediately realized that he was my old college roommate!

Explain the conclusion or next steps: I invited him to visit me in California.

Your story might be funny, surprising or sad, but in any case, you’ll probably follow this pattern.  Now, think about a presentation that you have given.  Did you tell a story, or did you simply read a bunch of unemotional information? People remember stories.  If you give a presentation in a story form, your audience will be more interested in what you have to say, and more importantly, they’ll remember your presentation long after you’ve finished.

Here is an example of how you can use the elements of a good story when giving a presentation:

Get their attention: What if I told you that you could complete your work in half the time it takes you now?

As you plan for your next presentation, think about the story you are going to tell, and imagine that you are telling this story to a friend.

I don’t know whether to thank you or hate you for naming your new product the iPad.  As an instructor of professional English, I spend hours every day helping my clients improve their pronunciation.  Much of this time is focused on vowels.  As you know, “iPad” /ɑɪpæd/ sounds a lot like “iPod” /ɑɪpɑd/.  Having grown up in Ohio, this distinction is not lost on me.  “Pod” is easy for me to say.  “Pad” is even easier, especially with my northern Ohioan accent in which I often say things like, “Where’s it at?” (with a very strong, perhaps even whiny, /æ/).  But what about the rest of the world?  Do you know that you just created an iPainful pronunciation nightmare for my clients?

In Japan, for example, “iPod” is pronounced /ɑɪpoʊd/.  Your shiny new iPad, on the other hand, is pronounced /ɑɪpɑd/.  Sound familiar?  Yep, the Japanese pronunciation of “iPad” is almost exactly the same as the American English pronunciation of “iPod.”  Nice.  Do I correct my clients when they pronounce “iPad” as /ɑɪpɑd/, or are they really just talking about the iPod, in which case their pronunciation would be correct? And, if they overcorrect the pronunciation of “iPad,” they would be saying /ɑɪpɑɪd/, at which point I would be wondering whether they “paid” for the pad or the pod.

Maybe your real goal was to get the international community to talk about the features of both devices.   A 30-second conversation could quickly become a discussion of features.  The iPod (/ɑɪpɑd/? /ɑɪpoʊd/?) would become “that music thingy” and the iPad (/ɑɪpæd/? /ɑɪpɑd/?) would become “that big thingy that plays music, but also does other cool stuff.”  If your goal was to promote conversation about your products, well done.  If your goal was word-of-mouth marketing, well, let’s just say that you may see an unexpected jump in sales of iPods in some parts of the world.

Perhaps I am being too harsh.  Perhaps I should be thanking you for the perfect opportunity to practice vowels in a relevant and interesting way:  “Okay, Hiro, explain the differences between the iPad and the iPod.”  I can finally entice my clients to see that these subtle differences in pronunciation really do matter. Or, maybe this calls for visual aids, in which case every language instructor will be buying an iPad.  Hmmm, maybe that’s the best solution:  “This is an iPad and this is an iPod.”  Hey Apple, how about a volume discount?

Respectfully,

Ovient English

Ovient Social Night in Mountain View

When you attend a lecture, conference, or trade show, do you feel comfortable starting conversations with the strangers around you? It’s not an easy thing to do, even for native speakers. (See Michael Arrington’s TechCrunch post about how to interact at events.) Talking to people is an important business skill because meeting new people and making connections helps grow your personal network, which eventually gives you more opportunities to grow your business.

The four examples I share below are four REAL conversation openers from the last networking event I attended. I started conversations using the examples shown in #1 & #4, and other people used #2 & #3 to start talking to me. The conversations weren’t long, but they were meaningful, and we exchanged business cards at the end with the hopes of a continued relationship.

1) ASK TO SHARE A TABLE

Walk up to someone sitting at a table and ask if you can sit next to her. This works every time–unless the seat is being saved, but if that’s the case, just find another table.

2) ASK IF IT’S HIS FIRST TIME AT THIS EVENT

When you’re standing near someone and he isn’t talking to anyone, ask him if he’s ever been to this kind of event, if he’s ever heard this speaker, or if he’s ever been to this event space.

3) ASK IF SHE IS A MEMBER OF THE ORGANIZATION

If you find out that you are both members of the organization, you will have found something that you have in common. You can talk about past events. If the person you are talking to is a member and you are not, you can ask about the benefits of being a member.

4) COMMENT ON THE FOOD OR DRINKS

Walk up to someone near the food or drink line and make a comment. When I was recently at an evening event, and I said to the person standing in line, “I don’t think I should drink coffee at 9 PM.” He replied, “It’s good coffee. You should try the decaf.” This small talk led us into an interesting conversation about books and authors.

These conversations I had were not business exchanges, but networking isn’t always about making a sale. Networking is about meeting people, being helpful and making connections. Don’t be shy, and just remember that everyone is just as scared as you to start up a new conversation!

Why?  Why do we still cling to this silly practice of touching our palms together?  People can be really offended if you don’t accept or offer a handshake.  It is almost as if the handshake is a gift that must be received, whether or not it is wanted.  Just as you don’t refuse birthday gifts, no matter how unwelcome, you can (almost) never refuse a handshake.

In many Asian cultures, the exchange of small gifts is an important part of both meeting for the first time and reuniting.  Americans give gifts on special occasions.  Maybe handshakes are meant to be our “everyday” gift for those we meet.

Business deals are often concluded with a handshake.  Perhaps it is this exchange of “gifts” that seals the deal, much like a contract is an exchange of money for goods or services.

If we agree that handshakes are gifts, surely we can come up with something better.  Aren’t there better gifts to be shared than a sweaty palm?