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Blog

Where to Sit in a Meeting

Published on February 18, 2015

People sitting at right angles at a table

Where does the customer sit? We get this question from our Japanese clients a lot. In Japan, where you sit in a meeting or negotiation matters. The customer sits in the place of respect: the seat furthest from the door. In the US this matters less…or does it? We have found that where you sit […]

Make Your Nerves Work for You

Published on February 18, 2015

I'm nervous. I'm nervous. I'm excited.

You stand up in front of a group of people to speak and your voice trembles, your mouth becomes unbelievably dry, your armpits seem to have more sweat than you ever imagined possible, and your hand, which you entrusted with your notes, begins to shake uncontrollably. Congratulations, you are human! These physical reactions to your […]

How to Sell Yourself in a Job Interview

Published on February 16, 2015

Your Value?

We recently discussed the importance of trust to effective sales. If you are looking for a job, this applies to you as well. Getting a Job = Selling Yourself! When you interview for a job, you are essentially asking for money. If you can show that the value you bring to the position is greater […]

3 Reasons Your International Employees Are Not Talking in Meetings

Published on February 13, 2015

People sitting at a table

Countless articles tell us how to have effective meetings: how to start/finish on time, whether to stand or sit or walk, the ideal number of participants, and so on. However, most of these articles fail to address a much bigger (and, we think, more important) issue: how to encourage international employees to speak up in […]

A Key Concept for Communicating in Sales

Published on February 12, 2015

Don't fail at sales

Selling fundamentally involves convincing someone you do not know to trust you enough to give you money. It is easy to understand the difficulty of this on a personal level. Think of the people you would be willing to give $100. I imagine the list is pretty short: perhaps a few close friends and family […]

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Blythe J. Musteric
Marc Musteric

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